The Home of Europe's Next Generation of Membership Brands
We build and grow membership-based e-commerce brands that create exceptional value for consumers while building long-term relationships with partners, affiliates and suppliers across Europe.
Shopping should reward loyalty.
Instead of building traditional online stores, we build membership experiences designed around long-term customer value, transparency and sustainable growth.
Loyalty rewarded
Shopping should give back. Our brands reward members with meaningful value that compounds over time.
Built to last
We invest in long-term customer relationships, not short-term transactions or fleeting trends.
Transparent by design
Clear pricing, honest communication and sustainable growth are the foundation of everything we build.
A growing family of membership brands.
Each brand is designed to deliver a premium membership experience within its own market — united by shared values, standards and infrastructure.
A members-only shopping club delivering exceptional value on the everyday products people love most — built for long-term loyalty, not one-off deals.
The same membership experience, tailored to Swedish consumers with locally curated offers and partners.
One partnership. Every brand.
Join My Candy Group and unlock access to our entire ecosystem — today's brands and every brand we launch next.
Apply as an affiliate and grow with every brand we launch.
We onboard partners carefully to keep quality high. Applications typically get a response within 48 hours.
Apply as an AffiliateLet's build something great together.
We work with people and companies that share our long-term mindset — where every partnership is built to compound over years, not quarters.
Affiliate Partners
Publishers and networks with premium European audiences.
Influencers
Creators building genuine communities we can grow together.
Technology Partners
Platforms powering the infrastructure behind our brands.
A careful roadmap across Europe.
Every expansion is carefully planned to ensure operational excellence before entering the next market.
- 🇩🇰Denmark
- 🇸🇪Sweden
- 🇳🇱Netherlands
- 🇩🇪Germany
- 🇦🇹Austria
- 🇧🇪Belgium
- 🇫🇮Finland
- 🇮🇪Ireland
A partner built for the long term.
A modern European operator combining membership-first business models with world-class execution.
Long-term thinking
We plan in decades, not campaigns.
Subscription-first
Recurring value at the core of every brand.
Technology-driven
Modern infrastructure powering every operation.
European strategy
One playbook, adapted to every market we enter.
Reliable partnerships
Predictable, transparent, built on trust.
Premium experience
A high bar for design, service and quality.
Sustainable growth
Profitable growth without compromising the future.
Let's start a conversation.
For customer support, please reach out directly to the relevant brand. For everything else, we'd love to hear from you.